Thursday, January 18, 2007

Hanes Her Way/ Weasel Words

I don't entirely understand the "Hanes Her Way" ad. I understand the part about the girl used to wear tiny, sexy underwear and now that they are married she wears white cotton briefs. I don't understand where the man is coming from when he says that he loves to look in the dirty clothes and see her dirty, worn out underwear. I am also sure that if my boyfriend found it comforting to look at my worn out dirty underwear, I would be creeped out. I definately would be a little scared finding out that my underwear reminds him of his mother and his childhood. That would make me want new underwear, not that I would buy Hanes Her Way. I don't think I would be able to look at my boyfriend the same way ever again. I can kind see where the producers of this commercial are going, in that Hanes Her Way are so good that girls don't even want to buy new ones. If that is the case, how do they sell more? After reading about this ad I would definatley not rush out to the store and buy Hanes Her Way underwear.

In response to the "Weasel Words" essay, I never really thought about the words that are considered weasel words. I guess I am one of the consumers that would buy something that says "gets you cleaner", or "10% less fat" not really thinking about what im going to be cleaner than or what I am getting less fat than. Now that I have read this essay, I have realized that almost every advertisement uses weasel words, and almost every consumer thinks that they really are going to get cleaner or better. I never really thought about what the rest of the sentence should be, I just assumed that I would get whatever the product told me. When I am at the store buying something i am usually in such a hurry that when I see bigger or better, I usually just grab it. I think now that I have read weasel words, I will be more careful of what I buy.

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